Our History
EastCoast Cycle
As they say, “Life is like riding a bicycle; you have to keep moving in order to stay balanced.” In the 2002s, our founder, Rajinder Kumar Arora, began producing bicycles with the goal of offering a higher quality product in the Indian and export markets. Carrying out this vision, we entered the manufacturing of complete bicycles, ranging from kids’ to MTB segment. We have over 26 lakh direct consumers nationwide and over 500 happy dealers in our customer base.
As our main growth pillars, “Quality, Customer Service, R&D, Value for money” is how we at EastCoast Cycles operate. We also continuously update our product line to meet the demands of the market.





22 Years of Experience
Over two decades, with extensive knowledge in the cycling industry including trends, technologies & customer preferences. We understand the market dynamics to meet the needs of cyclists
Our Happy Customer
Our Customers appreciate not only the quality and performance of the products but also the overall package, including any additional accessories, warranties, and after-sales support provided by us
Awesome Performance
We continues to drive progress and enhance the riding experience for cyclists of all levels and disciplines
Our Mission
We live and breathe bikes. Our mission is simple : to provide riders of all levels with the best cycling experience possible.
What sets us apart is our unwavering commitment to excellence. From our meticulously designed frames to our top-of-the-line components, every aspect of our bicycles is engineered to deliver performance, comfort, and style.
But our dedication doesn’t stop at the products we create. We’re also deeply invested in fostering a vibrant cycling community. Whether you’re a seasoned pro or just starting out, you’ll find a warm welcome and a wealth of resources to support your cycling journey.
Shop from us as we pedal towards a brighter, more exhilarating future on two wheels. Welcome to Eastcoast Cycle.